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I help SMEs, sales professionals & companies create winning investor & sales pitches and craft dynamic proposals based on over 22 years of experience in helping clients land 6, 7 and 8 figure deals

Engage Buyers.

Persuade Them.

Close the Deal!

Successful pitches are not about presenting information. They are about switching off the background noise, about cutting out their inner dialogue and framing your business in such a way that it captures their full attention and about mobilising that audience and then creating powerful action. 

Would you lie down under the knife of a part-time surgeon?  Or leave your finances in the hands of a moonlighting accountant?



Of course not!


Then why use anyone but a professional to craft your sales or investor pitch? 


A good pitch makes the difference between a fully funded startup or oversubscribed offer versus one that barely raises a pulse. A great pitch captures their attention and puts you in a Category of ONE and shines 100% of the spotlight on you. Great pitches require you to understand human nature, how to captivate the prospect’s mind and how to make your project sit centre stage. Great pitches are crafted only by those who have an insatiable curiosity about people. They study human nature. They study markets. They study why people buy and why they don’t. They dig, dig, dig until they find what will make your pitch stand out and sizzle and then they execute that series of messages with precision. That's exactly why you want my help!  READ MORE>>>

Build a Powerful High Impact Pitch

Create & Refine your BIG idea 

Hold Their Attention

Want a second opinion on your pitch, presentation, proposals or sales approach? With Someone who can help you with guidance or totally redevelop and reposition your pitch based on insights and experience gained over 2 Decades of pitching from the sidelines, front and centre.

The reality is that once you hit that stage 'live', start your meeting open your video stream you'd better be damned sure your pitch is scripted, sequenced and hardwired into your brain and that you're not just trying to wing it hoping your pitch will work. No professional sports team takes to the field just hoping they have a game plan, no band ever takes to the stage without rehearsal - EVERY high level professional has a coach, someone to guide them, cajole, push, challenge and get them to refine, strip away the unessential, so that all is left is their top level performance. This is what I do exceptionally well


25 Years of Pitching & Winning Business Deals

Despite what many people think, winning business is not about presenting information. It's about structuring, framing and engaging the audience. What many of the sales gurus tell you is wrong, outdated or just plain BS. Sales comes down to understanding how the brain works - all high-value sales are made in the buyer's mind - and no sale ever occurs outside of a conversation. Understanding what that conversation is, is the key to unlocking your pitch and knowing exactly what to do and what to say. Sales are ruled by hidden triggers like status - and low status never overcomes high status because it's hard-wired into our nervous systems over millions of years of evolution. Words alone will not win a pitch. Yet, everyday people think they can win money from investors, 'close' a sale or beat the system that nature has finessed over millennia. You can't. Instead, you need to harness and utilise 7 powerful principles that go to the heart of every successful pitch... I'll share with you fresh ideas on how to frame your business and work with you one on one to make your pitch bulletproof!

Nail your pitch right the first time!

The right pitch creates an immediate positive reaction about your deal and lets you get past gatekeepers that stop other deals from reaching decision makers so that your pitch cuts through, creates action and make you more deals.

Make your Pitch More Powerful High Impact

Create a step-by-step presentation that builds on the strength of your value and builds your case establishes the BIG ideas, sets the Frame and uses the RIGHT language so you cut through the background noise and distractions.

Focus Your Firepower Like a Laser 

Cut through the clutter and get them focussed on the BIG ideas that will get their support, backing and buy-in 

Hold Their Attention Win Their Trust

In an age of 8 second attention spans you better be prepared to do something extraordinary or you're done!

Work One-On-One with Me

Super Tight Deadline? Ask about my Premium Priority Service. Onsite Workshops and one-on-one sessions are in demand with limited availability. I work with people who are above average in all areas, high performers who want to succeed at the highest level, are above average intelligence, have busy schedules, are coachable, 100% committed and value high quality advice and creative input to help their project's success.


“From Small Scale To Big Investor Pitches”

Create An Immediate Positive Reaction

Know exactly what to include in your next big pitch, and what you need to do and deliver every single minute, from the first minute to the last.

“Pitch Your Deal Like A Pro Would -- Correctly Set The Frame, Tell Your Story.​.”

Communicate Your Narrative Effectively 

Communicate Your Value in 20 Seconds or Less. Eradicate any weakness & neediness in your pitch. Use time to your advantage and avoid common Beta traps that derail your success.

I'm James McCarron...

I'm an entrepreneur into my 5th decade, co-founded a couple of startups, gone down the IPO path and have had multiple businesses. I've pitched everyone and anyone from billionaires and fund managers and 'live' from the stage. I've sold high-end and mid-range services face-to-face to business as well as courses and services online for over 2 decades. That said, I'm a recovering introvert, aren't into fancy shiny objects or flash cars, have no entourage, avoid crowds, can be difficult to work with (if you're not 100% committed), notoriously inaccessible, often blunt, very direct and premium priced. People hire me as a coach and trusted advisor NOT because I'm a promoter, flashy spiv or a noise maker. Instead, I focus on fundamentals, strategy and creating results. I can help you identify your biggest leverage points, uncover hidden assets and focus your firepower and help free you from ‘busyness’, procrastination, overwhelm or confusion. I've been on literally thousands of sales calls, and consulted with all sorts of SME's and some big corporate clients to 2x, 3x and 5x+ their sales results, helped some of them land 6, 7 and 8 figure business deals by focusing on their sales pitches. Let's start with a call and see if we're a good fit! 

Work with me

Contact me

Let me know a few more details about your project and let's see if we are a good fit...

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